So, you have an e-commerce website and want to get more traffic and sales? There are many different marketing approaches to achieve that, but in this post, we want to focus on the e-commerce marketing tools and what Neevee team uses to help their clients. Since this post is quite big, please use the table of contents to navigate it easily. You can find it on the right part of the screen or at the top of the post if you are on mobile.
52 Tools We Use to Boost Our eCommerce Marketing Efforts
Just like electricians need their tools, or carpenters need theirs, so do marketers need a set of tools to make things happen – to save their time and improve productivity.
The drawback of being an e-commerce business owner is that having all these tools is quite costly and can easily surpass $1000 a month. We will put the price of each in their section, but we want to emphasize that one of the benefits of hiring a team like Neevee is precisely that – you don’t need to care about the tool costs or learning to use them correctly.
But enough of the sales pitch.
We prepared an Infographic for a quick, organized look at the recommended tools (right click, view image for full size):
Let’s get started with Search Engine Optimization!
Search Engine Optimization
Good old SEO. Even though other traffic sources became more popular recently, Facebook is still a no.1 source of visitors on eCommerce websites. We have seen some sites that rely on Advertising a lot, having over 80% of traffic coming from Google Adwords or Facebook Ads.
While this can work fine, it is not a stable, long-term strategy that the business needs. Organic traffic is free, quite stable and with the proper keyword research in place, extremely targeted.
However, getting SEO done efficiently does include a lot of skills. On Page Optimization can be very technical with over a hundred factors to check. Keyword Research is more of an art than pure data analysis, where common sense and experience are a vital part of the process. Last, but not least, Off Page SEO can be a difficult nut to crack – and what happens is that many owners take shortcuts and build poor backlinks resulting in penalties.
There are 12 tools we regularly use in Neevee, and I will go through them in no particular order, explaining pros and cons of each and how they exactly contribute to the optimization of a typical eCommerce website.
This is the SEO tool I love the most.
Ahrefs can show you amazing data about your website and your competitors’ websites. The most important feature is getting to know most of the backlinks from a specific site. Yes, other tools do that, like Majestic which we will mention in the next section, but Ahrefs is hands down the best tool to do this.
So, what is the exact purpose of that? Well, if you know what the backlinks of your competitors are, then you can easily understand their marketing campaigns, what they are doing, what works for them and what isn’t.
You can also analyze your own website to see if there are any spammy backlinks that you can remove through disavow campaign.
Next, it shows you the organic traffic, what keywords you rank for, it can analyze the paid search, what the top content of each website is and much more.
Another important feature is to see what the anchor text ratio is when it comes to your backlinks. If the ratio is very unnatural, the penalty can hit you.
Majestic is very similar to Ahrefs.
While I don’t use it as much as the above mentioned tool, I still like to compile the list of backlinks from both tools. There might be some that haven’t be scraped by Ahrefs and vice versa.
It does have some other features, like keyword tracker (Ahrefs has that as well), keyword checker, majestic lab (visual presentation of data) and more.
If you have limited budget, we definitely suggest using Ahrefs over Majestic – it will give you more data and can also provide information about your organic traffic and keywords you rank for (not the rank tracker).
When you have an eCommerce website, it is crucial to understand the keywords you and your competitors are ranking for. This way, you know for sure that you are not missing opportunities.
The backlinks analysis SEMRush provides is quite limited compared to Ahrefs, so you are mostly using it for the keyword research and keyword rankings.
Very useful data is provided through organic research tab. You can see which position the competitor ranks for each keyword, what the volume of the keyword is, what the CPC is on Google Adwords, trends, etc.
We at Neevee use SEMRush in two phases: One, when we are doing keyword research for the website and trying to get ideas from the competition. And two, when we want to analyze the keywords our client’s website ranks for, specifically those that aren’t tracked through Keyword Ranking tracker (like Accuranker).
SEMRush is extremely useful tool and can create a great combo with Ahrefs to cover the majority of your SEO needs. Downside is the price, of course.
There are so many keyword ranking trackers available, literally hundreds. I have tried at least 20 so far, but after Accuranker I stopped searching and settled with this awesome tool.
For a solid price, you get a good amount of keywords to track, graphs and charts of each keyword over time, great visual presentation of your overall rankings called Ranking Distribution and much more.
There is also one additional benefit when you get this tool. You get access to Grumpy, a small tool inside Accuranker that tracks how rankings are behaving on all monitored websites from all the users. This is great to detect Google Updates the same day as they come and to get an immediate warning when something is wrong. Extremely useful.
If you are low on budget, there is one good ranking tool that can replace Accuranker and still give you useful data. It is called Serposcope, and you can install it on your computer, set it up to collect data during the night at the fixed time.
For the large volume of keywords, you will need proxies, but if you track 200-300, your single IP will be just fine.
Even though I like to do SEO Audits manually (with the help of various tools, of course) and rarely rely on automated on page reports like Moz, I still find WooRank to be useful in presenting On Page SEO data.
WooRank will check your meta data, keywords, link structure, broken links, mobile performance, markup and technologies used on a website. Additionally, it analyzes your Social Media pages. This can also be very handy when you are looking at your competition and trying to understand their marketing efforts.
I take the overall grade that WooRank gives you with a grain of salt. Yes, it can give you an idea where the website stands, but the only way to truly understand the SEO efforts of the website is to check these factors manually. For example, speed – you want to check multiple tools – Google Page Speed, GTMetrix, Pingdom.
Just like with any other tool on this list, WooRank is working great in conjunction with other tools, but is not “do it all” tool that will solve all your SEO problems.
When you have a limited budget, this tool can be a saviour. It extracts data from Ahrefs, Moz, SEMRush, Analytics, Facebook, Twitter and gives you all the information in one place. And for the one price.
The tool is primarily used for competition analysis (checking their links and SEO factors), keyword research, and link building.
One of the unique features is a way to find and contact influencers directly, which is a must for today’s SEO success. Great influences equal great links, which results in high rankings and traffic.
Keyword Research is where this tools really shine. While most of the other tools use Google Adwords to build their data, CanIRank uses multiple other sources as well. It also has its machine learning -based keyword recommendation which in our experience works well. Not perfect, but still very useful.
As an eCommerce owner/manager, you know how important it is to find great keywords that nobody else is optimizing the websites for. It gives you unique opportunities that can effectively increase your organic traffic in a very short term (especially for long tail keywords).