Years ago, you would put the website up, do some minimal marketing and sales would grow. But today…
… competition is fierce, search engines are advanced, people are spending more time on social media and building a brand takes a lot of effort.
Neevee promises you growth, but how do we actually do it? Let’s go through some of the solutions we offer.
Having the right strategy and plan in place is step one of any campaign. We create an extensive document covering everything from situation analysis, how to position the brand, down to which channels to use promote the business. We use Gantt charts to set goals and assign specific tasks to our team members, as well as to fully represent all activities in place.
SEARCH ENGINE OPTIMIZATION
Fixing technical SEO issues alone can result in a substantial growth of the website. The next step is keyword research and optimizing all your website’s pages including product pages. Backlinks are usually achieved through Outreach, high-quality content and building influencer relationships online.
Content is king. Or so they say. Well, they are right. We have a number of native English writers that are ready to produce awesome content. Once a month, we like to do long-form posts heavily promoted through outreach and social media. Main pages, category pages, product pages, blog posts – we do it all.
Humans are visual beings. This has been proven through so many conversion rate campaigns. We have a great design team ready to create banners, branding elements, whole visual rebranding, email elements, well-researched infographics, social media images, improved product images and more.
The backbone of any marketing campaign. Creating relationships, doing outreach, setting the content and social media strategies, content promotion, setting the correct brand strategy, brainstorming on how to get more eyeballs, using various channels to achieve it. Online PR is what sets everything in motion.
SOCIAL MEDIA MANAGEMENT
Facebook – we manage accounts and create daily posts, giveaways, manage Facebook Ad campaigns and more. Instagram – creating visual content, promoting products through the platform, increasing the number of followers, likes and getting more sales. Twitter, Pinterest, Linkedin. We use all these channels in accordance with the strategy we set.
You probably know that email marketing is extremely important to any e-commerce business. It is the best tool for customer retention, personalized upsells, and maintaining a relationship with previous customers. All because retaining a customer is easier than finding a new one. Email marketing ties well the overall marketing strategy, every step of the way.
CONVERSION RATE OPTIMIZATION
We suggest this only to clients with higher traffic, in order to obtain statistical relevance of conclusions. Brainstorming on various website elements, doing A/B split testing and analyzing results – is what sets a good CRO campaign. Creating the funnels and monitoring the flow helps the campaign further.
When it comes to advertising, there are a couple of channels that Neevee is strong at. Google Adwords, Facebook (and Instagram) Ads, sponsored posts on relevant websites (helps SEO as well) just to name a few. An important step in any advertising campaign is to understand what competitors are doing and how strong the competition is. That is exactly why we do competition analysis right from the start.
Monitoring all the activities mentioned above is crucial to success. The checkout process needs to work perfectly. Traffic needs to go up consistently through various channels. Understanding the numbers can modify the strategy in the right direction. And last but not least, Key Performance Indicators are updated monthly – sales, traffic, user behavior, social KPIs to name a few.